posted 17th October 2008 11:55
You do not need to be spending £20 to get a return ticket to London from Brighton! A day trip to the capital can cost you just £13.50, this is how..
Disclaimer - there are no tricks, slight of hand, illegal activity or rail discount cards used in this hack.
As an ongoing promotion to get more people visiting London, “British Rail” offer a ticket called the Super Off-Peak Day Return (previously known as the Price Buster!!1!one!). This ticket can only be purchased in Brighton, as it’s designed to get people to travel to London to presumably spend money on touristy things. Traveling to Brighton as a tourist, well that’s of course, unheard of! (duh)
However, it’s possible to get this same ticket in London, for the purposes of traveling to Brighton. Let me explain.
Traveling from Brighton to London to Brighton (a day return)
What’s important to remember is that the train companies, and in fact their business models, are profiting through obscurity. By this I mean that they take advantage of us by providing an awful user experience that ends up in us spending the most money. The first options we see are the most expensive, not the most economical. This is bad for several reasons, but mainly (for me, personally), is that if the trains *were* cheaper, or more people knew how to get cheap fares, then we would use the trains more, and thus not our cars. Big picture, joined up thinking guys! Come on!
Traveling the other way, London to Brighton to London (also a day return)
Now this is the fun bit. (if you enjoy watching confused people trying to work out what you’re up to)
It’s important to stand your ground, you are in the right in this situation. They just have a failure to understand the logic. What you need to impress upon them is that that is not important! There job is to sell you a ticket.
Of course there would be no need for this hack if they played nice. Old (business 1.0, ack) school businesses need to understand that, long term, being nice is better. Simple as that. Make it obvious that the cheap tickets exist, or better still, reward us for wanting to use the train at all!